We are in the business of eatertainment, the mix of a restaurant and entertainment. Our passion is to create social experiences and everlasting memories for our guests.

Social Eatertainment Group is the owner of world-class brands such as O’Learys, Harrys and Sing Sing. We have ambitious growth plans for the coming years and we are now looking for franchisees for all our brands to be a part of that journey. Currently we focus especially on Sweden, Finland, Norway and the Netherlands, but with a presence in 13 countries we welcome dialogues in most countries.

Why become a franchisee

1. World-class brands

Millions of customers visit our venues every year. We call them venues as they are so much more than ordinary restaurants; places filled with delicious food, tasty drinks and social activities. Now we are on a mission to triple the Group in size over the coming years. For every new venue we add, both our collective buying power and the brand awareness of your local venues is strengthened. A win-win, right?


2. Decades of experience

We have been in business since 1988. We have learnt a lot along the way. We have been through everything from the fall of the Soviet Union to the world financial crisis in 2008 and most recently the coronavirus pandemic, and every time we have come out stronger than before. If you chose you join our growing family of franchisees, we will share all that experience with you.


3. Brilliant support

We lead you through the whole process, from first meeting to signed franchise agreement and throughout the opening process, including trainings. And it doesn’t stop there. When you become a franchise owner a personal franchise partner is appointed, a person that is your point of contact and coaches you to continuously improve your business. Not to forget instructions, manuals, tools and marketing support.

Apply to become a franchisee

Our brands

O’Learys was founded in 1988 and today the brand is more relevant than ever offering an energetic social eatertainment experience with a blend of broadcasted sports, games and activities in an American inspired setting.

Harrys is a well-known brand that offers a nice Swedish food experience together with social activations such as dinner shows, theme evenings and wine tastings.

Sing Sing was founded in 2017 in Gothenburg, Sweden and is a karaoke bar with private rooms and Vietnamese street food.